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New Alfa Romeo SUV equipped with NFT, blockchain technology

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2023 Alfa Romeo Tonale

Alfa Romeo

Italian auto brand Alfa Romeo is bringing NFTs, which recently rose to popularity in digital art, to its new Tonale SUV, the company said Tuesday for the vehicle’s unveiling.

NFTs (non-fungible tokens) are unique digital assets that can’t be replaced with something else and are verified and stored using blockchain technology, which makes it difficult or impossible to change, hack, or cheat the system.

NFTs have become common with digital artwork but can be used for everything from music to a website domain, and now cars.

Alfa Romeo – owned by Stellantis (formerly Fiat Chrysler) – says the Tonale NFT, which it claims to be an industry-first, certifies the car upon purchase then essentially records and stores data during the car’s life cycle.

“Digitalization is a key enabler of our metamorphosis. Tonale is the first car ever to keep a blockchain, non-fungible token. NFTs are based on the same distributed information logic that protects your Bitcoin,” Francesco Calcara, head of Alfa marketing and communication, said during a media briefing. “It records all data on the blockchain.”

2023 Alfa Romeo Tonale

Alfa Romeo

Alfa Romeo said the NFT will record vehicle data, generating a certificate that can be used to assure the car has been properly maintained, with a positive impact on its residual value. However, the car must be serviced by a certified Alfa Romeo dealer to record the data.

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New Alfa Romeo SUV equipped with NFT, blockchain technology