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Decentralization revolutionizes the creator’s economy, but what will


From video game enthusiasts monetizing their passions as shout casters to fashion influencers supercharging their careers into livestreamers on e-commerce platforms, the creator economy flourished, evolved and matured in the past year. Largely catalyzed by the ongoing COVID-19 pandemic, contemporary creators benefited from the gradual shift in consumer behaviors as more people came online across the globe. Now valued at over $100 billion, the creator economy is witnessing staggering growth as the worlds of e-commerce, social media and online communities converge.

With opportunities mounting in social tokens and corresponding virtual playgrounds such as the Metaverse, the year ahead seems to be filled with a great deal of promise. What lies ahead for creators in an increasingly digital and decentralized 2022?

Weiwei Geng is the CEO of Unite, a creator ecosystem built in Asia for Asia that looks to put power into the hands of the continent’s creative communities. In addition to his role at Unite, Weiwei is also the co-founder of Rally and serves as an executive board member of the RLY Network Association. Previously, Weiwei served as managing director of China at Gen.G, a leading esports organization with top teams in China, South Korea and the United States.